5 Reasons Why Businesses Should Use Informed Delivery®

Did you think Informed Delivery was only for residents? Guess again!

Reason #1: You are already sending mail and/or packages… Add an online campaign component – at no additional cost!

Informed Delivery is a marketing channel from the USPS for businesses that send hardcopy mail and package campaigns. With the ability to promote custom messages, you can offer your audience an additional touchpoint and expand your reach. The best part of this solution that USPS provides to businesses? It’s FREE! Which makes it a low-risk opportunity to drive brand value.

Reason #2: Users rely daily on Informed Delivery.

Informed Delivery has 62 million users, and almost 90% say they rely on Informed Delivery and have incorporated the service into their daily routine. Now that’s a large and highly engaged user base!  Not only can the daily email, mobile app, and online portal help users track their mail and packages, but it can also be used as a safeguard for theft and provide insight into deliveries when out of town. Informed Delivery provides users with peace of mind, the ability to streamline their routines (especially if using a PO Box), and the capability to react to mail when and how it best suits them.

Reason #3: You can increase engagement with your audience and encourage quicker responses.

The USPS has built a powerful and effective marketing tool with its Informed Delivery services. With an impressive 62% open rate for emails and an average time of 1:33 spent on the dashboard, you will be advertising to an audience that is ready to engage. By adding custom visuals and a custom link in place of your scanned mail piece, you can capture your audience with additional messaging and drive them to action. Plus, about half of users open and engage with Informed Delivery by lunch time, giving your online message the advantage of reaching the user ahead of the mail piece. Users don't have to wait until the end of a busy workday to interact with your brand. 

Reason #4: More data + Better learnings = Improved performance!

When running an Informed Delivery campaign, you'll have the option to use single or multi-variate creative visuals and audience targets. I've done this myself! In my experience, it's extremely valuable to run A/B tests alongside your mail piece(s) - for FREE! Once launched, you have access to summary and detailed data reports from the USPS. The insight can be applied to your future campaigns, potentially increasing the ROI of your mailings.

Calculate your potential ROI using the USPS calculator, linked here!

Reason #5: Users are very satisfied with Informed Delivery and the base is continuing to grow.

Over 90% of Informed Delivery users are satisfied with the service and have incorporated it as part of their routine. Plus, 92% of users would recommend Informed Delivery to friends and family. With a +15% growth rate year over year, the USPS is trending to increase their current household saturation rate of 32%. By running Informed Delivery campaigns, your business may be able to capitalize on this growth of happy customers, with no added expense to your mailing budget. This offering definitely gets our stamp of approval!

This blog was written by Quadient's very own Direct Mail Expert, Jen Vitali. She dedicates hours to mastering all aspects of mailing, so you can get the information you need in just minutes.

Was this article helpful?

Just wait until you see what else Quadient can do for your business!

We can help you improve your mailing process while ensuring better visibility, accountability and reporting of your invoices and other critical mail pieces. Get in touch with a Quadient Expert today!

Sources

• USPS® Informed Delivery Year in Review, July 2023 – June 2024
• USPS® Informed Delivery Quarterly User Survey, 2024
• USPS® Informed Delivery for Business Mailers and Shippers website